The 7 Benefits of Using Digital Publications for Your Business
This is a question you might be thinking i.e. why create digital publications for your business? To be honest, choosing digitization was only a choice in the past. Just a handful of publishers and business owners chose to be digital. But speaking about the present, it has turned out to be a necessity.
In the present pandemic, customers and readers are quickly shifting towards digital publications. And as a result, publishers and business owners in response are turning digital.
Digitization further offers a lot of benefits. No doubt, you can create a great positive impact on your readers and present your content in a unique and fun way with the help of digital publications.
Let’s discuss some of the benefits of digital publications in detail below:
You do not have to face geographical limitations as your publications will be accessible to the whole globe. You can distribute your publications with a mouse click to the person sitting on the other side of the world. This can make significant growth in your readership and business.
There are a lot of costs involved from choosing the inks and preservatives to the logistics used in the delivery of paper printed publications.
On the other hand, you can save a lot of money by eliminating costs on printing, binding, and distribution if you opt for digital publications for your business.
Generate more revenue
By using a digital publication you can widen your horizon to generate more revenue for your business.
Not only you can advertise with static images and links, but also you can put up interesting and interactive content in the form of a video or pop-up ad in your digital publication. You can make your ad space engaging.
You can also earn money from affiliate marketing. You can venture into a trustworthy affiliate program to generate more money for your business.
Use the power of social media
Not to mention, social media has taken the world by storm. Digital publications can help you unleash the power of social media to your advantage. You can drive interest in your digital publication using social media platforms like Facebook, Pinterest, Twitter, and more.
Further, you can grow your reach via 2-way communication.
Mistakes can be corrected
If you make a mistake in a paper-printed publication like a typo or publish an unapproved client’s ad, or anything unapproved resting in the draft, you can’t probably bring back the entire batch. Paper publications have a scheduled date and time, and as soon as they are out for distribution, your mistakes can cost you dearly. While in the case of digital publication your mistakes can be corrected quickly and without costing you anything.
Tracking real-time publishing insights
You can keep track of user behavior and engagement. You can track relevant metrics in order to maximize the value of your publications and can track the total traffic that comes to your publication. The total traffic comprises organic, paid, referral, email, and direct.
You can track the bounce rate. Bounce rate is an important factor to track as it tells you a number of things about your content. A high bounce rate can negatively impact your revenue and business. There may be a number of factors that contribute to a high bounce rate such as low-quality content; keywords that are bringing traffic are not relevant, etc.
Further, you can track impressions, page value and conversions.
Based on these crucial publishing insights, you can improve your content for your future digital publications.
Digital publications are more eco-friendly as compared to conventional hardbound publications. Digital publications do not need paper and paper applications. We all know paper comes from trees and thus paper publications contribute to deforestation. Not to mention, trees help to maintain an ecological balance, and cutting them on a massive scale can cause climate change. On the contrary, digital publications can be produced, stored, and distributed electronically.
Further, with digital publications, there is no land pollution. On the other hand, paper publications more often than not end up in landfills causing land pollution.
In a nutshell, digital publications help businesses to lessen their carbon footprint and support sustainability.