Digital Publishing Trends 2022
The technological advancements that are happening very frequently and the changing needs of the people have resulted in the development of changing digital publishing trends. There are a lot of factors that have contributed to current digital publishing trends 2022.
Read on to devise the strategies that would help you to go with the digital publishing trends 2022.
The pandemic has fast-forwarded the mass acceptance of digital
Even before the pandemic, a lot of publishers and business owners were thinking to turn digital, however, the pandemic has accelerated their plans of going digital. 2021 is the year wherein a plethora of publishers and business owners from around the world accepted digitization. This happened due to the declining distribution and advertising revenue of traditional paper print publishers.
The pandemic has grown the market of digital publishing dramatically and it has started to overtake print in the US.
Publishers are turning away from print and embracing digitization as in the world of digitization they can do things a lot easier and faster. For instance, they can manage subscriptions with only a few button clicks. Further, they can better connect with their readers and subscribers and do much more.
5G internet would increase the demand for high-quality videos & animations
With the increasing popularity of the 5G internet around the world, the consumption of high-quality videos, animations, and audios is increasing. These elements can supplement text content to drive more user engagement to digital publications.
Videos and animations can be proved really useful in telling customers success stories, enlightening customers about new products and services, etc.
A lot of social media platforms today are entirely video-based and they have a huge audience. Publishers post quality videos on them to spread the word. Several publishers today are taking the help of social media influencers and celebrities to promote their business. It’s an effective strategy to drive traffic to the business.
More usage of graphics and multimedia
With the help of graphics and multimedia, publishers essentially pack more information in their digital publications that their readers find interesting to explore. With the usage of pop-ups, maps, etc. publishers can increase the user engagement time and enhance their marketing campaigns.
Mobile internet users are rapidly increasing with each passing day. As a result, optimizing the content for mobile devices is a must-have for publishers and business owners. Further, readers spend a lot of their time scrolling content on social media websites via their smartphones. They are consuming content while waiting for something, standing in queues, traveling in public transport, etc.
Google ranking algorithm also gives weightage to content that is mobile friendly. They are quickly indexing mobile-ready content and showing at higher positions on SERPs or search engine result pages.
Designers, developers, content creators, etc. have to consider the mobile version first.