5 ways to improve the customer shopping experience with a digital catalog

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Digital Catalog

Those times are long gone when shoppers have to depend on paper catalogs to be delivered in their mailboxes. Today is the time of online or digital catalogs! Just look around your room and you would surely locate a lot of items that are viewed, compared, and ultimately purchased online. So, if you are a manufacturer, retailer, wholesaler, or business owner, your products and services should get great exposure in the eCommerce world.

What is a digital catalog?

It is a database of your products and services that you can create and maintain online. The objective of a digital catalog is to provide your customers with everything they need to know about your business, from pricing and availability to contact details and photos.
Today, you can create a digital catalog easily and without spending a lot of money with the help of a digital catalog maker.

How to improve customer shopping experience with a digital catalog?

There are many ways to improve customer shopping experience with a digital catalog. Some of them are mentioned below:

1. Provide enough information about your products & services

The first thing is to make sure that you have enough information about each product and service. If you are hiring a writer, make sure you convey all the details of your products and services so that he can give them proper descriptions. Further, it is recommended to include a lot of photos. This will help the customers make an informed decision before they purchase your products and services.

2. Easy navigation

The second thing is to make sure that your digital catalog is easy to navigate through and navigate between pages promptly so that the customer does not feel like they are wasting their time looking at all the categories in your store when they only want one specific item from one specific category.

3. Focus on mobile

The third thing is to make sure that your digital catalog runs smoothly on mobile devices like smartphones and tablets. It is exciting to know that more than 125 billion US dollars worth of shopping is done in the US alone in the last 3 years via mobile devices (source Statista). So, it’s time for business owners to make the design of their digital catalogs responsive.

4. Interactive elements

The fourth thing to do is to add interactive elements to your digital catalog such as:
Videos: You can include videos explaining more about your products and services. Further, you can add videos of customer reviews. Not to mention, videos are more effective than text.
Pop-ups: These are just great to catch the attention of your customers. You can use them to highlight new arrivals, discounts, upcoming events, and more!
Links: In addition to search engine optimization, links can be used to boost user experience and make your catalog more interactive.

5. Social networks

Last but not least, pay attention to social networks. Not to mention, people today use social networks a lot. Thus, as a business owner, you should avail yourself of social networks like Facebook, Instagram, Pinterest, and Twitter. You should include these social network icons into your catalog connecting them to your social network pages. You can use social networks to tell your brand’s story and reach a lot of people. This way you can bolster your brand awareness and sales.

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