6 Reasons To Use Digital Catalogs For Your Business
A digital catalog is a collection of information about a company’s products or services that is made available online in a digital format, such as a digital flipbook or an interactive website. As a business owner, you should consider using a digital catalog because it allows your customers to easily browse and learn about your products or services from anywhere, at any time.
Things you should include in your digital catalog:
Your digital catalog is the digital showcase of your products and services. Therefore, you should include everything that can make it more useful from your clients’ perspective.
You should aim to make it more aesthetic and informative. Below are a few things you should include:
1. High-quality images
Use high-resolution images of your products or services to showcase them in the best possible way.
2. Product descriptions
Include detailed descriptions of your products or services, including dimensions, materials, and any other relevant information.
3. Search function
Include a search function, so that customers can easily find the products or services they are looking for.
4. Social media links
Include links to your social media pages, so that customers can easily follow you and stay updated on new products or promotions.
5. Contact Information
Include contact information, such as a phone number, email address, and physical address, so that customers can easily get in touch with you.
6. Reviews and testimonials
Adding reviews and testimonials from satisfied customers will help build trust and credibility for your business.
7. Promotions and discounts
Make sure to highlight any current promotions or discounts you are offering.
8. Product availability
The availability of the products should be showcased and updated in real time. If a product goes unavailable, it should be quickly reflected in your inventory.
What are the reasons to use a digital catalog for your business?
Creating and distributing digital catalogs is a lot less expensive than printing and mailing traditional catalogs. This can save your business money in the long run and allow you to use that money in improving other areas of your business.
2. Reach more people
With digital catalogs, your business can reach a larger audience. They can be effortlessly shared and distributed through a QR code or as an email attachment. This way you can reach potential customers beyond your local area.
3. Easy to update
Digital catalogs can be updated in no time, allowing you to save money and time. Further, you can keep your clients informed of new products, services, or offers in real time. This eliminates the need to print and distribute new versions of paper catalogs.
4. Analytics monitoring
Digital catalogs provide analytics data for instance traffic, clicks, time spent on each product, and more. This insightful data can help your business understand client behavior and preferences, and make data-oriented decisions to improve customer engagement and eventually drive sales.
Digital catalogs are searchable, making it simple and fast for clients to find exactly what they are searching for. This improves the customer experience and improves the chances of a customer buying your products.
6. Interactive & multimedia
You can make your digital catalog interactive. You can make your clients have a 360-degree view of your products, see videos, or even shop your products directly from the catalog. This improves customer engagement and improves the shopping experience.
Are you ready to get started?
If you are planning to make your own digital catalog, you can do it easily and cost-effectively with Enhanc. Enhanc is a digital publishing platform that can help you make an interactive and effective digital catalog to boost your reach and customer base. Enhanc now offers a 14-day free trial. Try it today!