Planning to Switch to Digital Publishing? 6 Useful Tips

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Digital Publishing

The digital publishing market is one of the fastest-growing sectors in the media industry.

The trend is driven by a growing number of readers turning to smartphones, tablets and e-readers for their reading needs. According to Statista, global e-book sales are projected to grow from $21.3 billion in 2019 to $24.7 billion in 2023.

Without a doubt, the COVID19 emergency is also a big reason behind the sudden rise of digital publishing. As a publisher, you may be planning to switch to digital publishing. 

Here are 6 useful tips:

1. All device compatibility

Your users will access your content on a wide variety of devices such as smartphones, tablets, laptops, and more. You have to make sure that your content is all device compatible. Otherwise, you will experience a hard time growing your audience.

2. Ease of navigation and simple design

Make sure the content looks neat and clean. Choose a simple color palette with a relaxed theme that can catch more attention of your readers. Your readers should easily locate what they are looking for while browsing your content.  Further, the pages of your publications should load fast so that your readers won’t get irritated if they are facing a slow internet connection. 

A powerful digital publishing platform such as Enhanc provides features such as Tablet of Contents, thumbnails, highlighted text search, etc. for the ease of navigation.

3. Include multimedia

You can include multimedia elements in your content to make it more interactive and appealing. You can include videos, audio files, animations, and more. You can also include hyperlinks to better explain a topic and take your audience to the desired locations.

4. Social media channels

Social media sites like Facebook, Twitter and Instagram can be great platforms for reaching new customers and building relationships with existing ones. Make sure that all of your company’s social media pages are up-to-date with engaging content that reflects your brand image accurately. Then start using them regularly for sharing stories about your company culture, new products or services. Further, your users should be able to share your content on social media so that you can gain more social followers.

5. Analytics

Analytics greatly helps in making crucial decisions for your content marketing and promotional activities. With a digital publishing platform such as Enhanc, you can get useful insights about user metrics. You will come to know how your users are engaging with your flipbooks and how they are coming.

6. Security

Make sure your confidential content is safe on the web. It should be protected from unauthorized access. 

If you want to keep your content private, then you should protect it with a password before publishing it online or sending it via email attachment. With Enhanc, you can easily do it.

Start digital publishing today

Digital publishing is better than traditional publishing because it gives you more control over your work and allows you to reach more people. In addition, digital publishing offers a lot of flexibility. It’s time for you to make success in digital publishing.

Enhanc is the perfect digital publishing platform to make and distribute your content. You can pick the right plan that suits you and start digital publishing within minutes. Enhanc is a cloud-based platform loaded with all the modern features. 

With Enhanc, you can create:

  • Magazines
  • Catalogs
  • Brochures
  • Newsletters
  • Monthly or annual reports
  • Training manuals
  • Ebooks and more…

Don’t wait, start today! Enhanc offers 14-day free trial!

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