Top Digital Marketing Strategies 2023
According to industry experts, the amount spent on digital advertising is expected to continue to grow in the coming years. The shift from traditional advertising to digital advertising is driven by the increasing use of the internet and mobile devices. The COVID-19 pandemic has accelerated this trend as more people are spending more time online. In 2027, global advertising spending will reach more than $1300 billions; out of which 73 percent will be from the digital ad segment alone (source Statista).
Below are some top digital marketing strategies to try this year:
1. Influencers & Bloggers
Influencers and bloggers can boost your digital marketing efforts by leveraging their large and engaged audiences to promote your products or services. They can create sponsored content, such as social media posts or blog articles that feature your brand and drive traffic to your website. Additionally, they can collaborate with your brand on exclusive promotions or events, which can help to increase brand awareness and credibility. Influencers and bloggers can also serve as brand ambassadors and help to build trust with potential customers. They can also use their expertise in a certain field to create valuable content that will educate and engage your target audience.
2. Brand collaborations
Collaborating with a well-established brand can lend credibility to your own brand, helping to build trust with potential customers. Further, it can help you reach a new audience that may not be familiar with your brand. Without a doubt, brand collaborations can benefit both parties by bringing new relevance. You can create a lot of buzz and increase your brand awareness. You can also unlock the devoted fan base of your partner brand to the growth of your business.
3. Video marketing
Video marketing is a powerful way to increase your brand awareness and drive more traffic to your website.
According to a recent study by HubSpot, video is now the most effective form of online marketing. The report, which analyzed the effectiveness of different types of online media, found that video marketing was significantly more effective than other forms of content marketing at driving traffic and increasing sales.
Video is also considered one of the best ways to reach millennials, who are increasingly turning to social media as their primary source of information and entertainment. In fact, you may already be seeing more and more videos on platforms like YouTube, Facebook, Instagram, and Twitter. In fact, according to a recent survey by VideoIQ, 84% of consumers say they prefer watching videos over reading text-based content.
At Enhanc, we provide you the option to incorporate videos into your digital publications so that can you can increase your user engagement and boost your digital marketing effort.
4. Interactive content
When you are moving away from old-school text-based content, you should include interactive content to give a boost to your digital marketing strategy. Interactive content is a great way to engage with your target audience.
Interactive content can be anything from a video or an article to a survey or a poll. The goal of interactive content is to make your customers feel like they are directly involved in the process and can have a say in what you create.
By using interactive content, you can make sure that your customers are getting more out of your product than just the simple act of making a purchase.
One important form of interactive content is a digital flipbook. A digital flipbook can help you to transform your boring PDF files into an interactive digital publication that can be used in different industries.
If you want to know more about digital flipbooks and how you can use them to enhance your digital marketing, you can contact us anytime.